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~person:"Alston, Julian Mark"
~subject:"Advertising"
~subject:"Marketing theory"
~subject:"Public relations"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Alston, Julian Mark
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Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
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