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~person:"Alvensleben, Reimar von"
~person:"Bauer, Hans H."
~person:"Gázquez-Abad, Juan Carlos"
~person:"Sherry, John F."
~subject:"Germany"
~subject:"Markenpolitik"
~type_genre:"Collection of articles of several authors"
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Germany
Markenpolitik
Consumer behaviour
12
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12
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5
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4
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Collection of articles of several authors
Graue Literatur
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26
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26
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German
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Alvensleben, Reimar von
Bauer, Hans H.
Gázquez-Abad, Juan Carlos
Sherry, John F.
Hippner, Hajo
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Hübner, Renate
3
Arnold, Marlen
2
Bala, Christian
2
Belz, Frank
2
Bockelmann, Anna-Christina
2
Defila, Rico
2
Drees, Norbert
2
Fridrich, Christian
2
Hansen, Ursula
2
Herrmann, Andreas
2
Kucharzewski, Irmgard
2
Kuhn, Marc
2
Leitschuh, Heike
2
Schrader, Ulf
2
Schuldzinski, Wolfgang
2
Spies-Wallbaum, Holger
2
Spiller, Achim
2
Tröger, Nina
2
Wiedmann, Klaus-Peter
2
Wimmer, Frank
2
Zepf, Christian
2
Abedin, Annas
1
Abfalter, Dagmar
1
Achen, Matthias
1
Adelhardt, Anton
1
Ailawadi, Kusum L.
1
Backhaus, Klaus
1
Balderjahn, Ingo
1
Balmer, John M. T.
1
Banse, Martin
1
Barth, Volker
1
Bauer, Martina
1
Baumann, Axel
1
Becker, Kurt E.
1
Behrendt, Siegfried
1
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Consumer Culture Theory Conference <2, 2007, Toronto>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Routledge interpretive marketing research
1
Springer Proceedings in Business and Economics
1
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ECONIS (ZBW)
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1
Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J.
(
ed.
); …
-
International Conference on Research on National Brand …
-
2017
Persistent link: https://www.econbiz.de/10011664011
Saved in:
2
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
4
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
Sherry, John F.
(
contributor
);
Fischer, Eileen
(
contributor
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003716315
Saved in:
5
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
6
Konsumentenverhalten im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
7
Problems of meat marketing : seven essays
Alvensleben, Reimar von
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000969212
Saved in:
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