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~person:"Amernic, Joel"
~person:"Pogacar, Ruth"
~subject:"Advertising"
~subject:"Communication"
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Amernic, Joel
Pogacar, Ruth
Larcker, David F.
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Journal of business ethics : JOBE
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
-
2018
Persistent link: https://www.econbiz.de/10012115811
Saved in:
2
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
3
Detecting linguistic traces of destructive narcissism at-a-distance in a CEO’s letter to shareholders
Craig, Russell
;
Amernic, Joel
- In:
Journal of business ethics : JOBE
101
(
2011
)
4
,
pp. 563-575
Persistent link: https://www.econbiz.de/10009272271
Saved in:
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