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~person:"Amini, Mehdi"
~person:"Kharouf, Husni"
~person:"Rehman, Muqqadas"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
2
Customisation
2
Participation
2
Service logic
2
Value creation
2
Value proposition
2
Value-in-exchange
2
Betriebliche Wertschöpfung
1
Consumer behaviour
1
Customer analysis
1
Customer integration
1
Customer value
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Konsumentenverhalten
1
Kundenanalyse
1
Kundenintegration
1
Kundenwert
1
Lieferantenmanagement
1
Lieferkette
1
Multichannel strategy
1
Multikanalvertrieb
1
New product development
1
Omnichannel
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Service quality
1
Services marketing
1
Supplier relationship management
1
Supply chain
1
USA
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United States
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brand familiarity
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customer experience
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customisation
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Amini, Mehdi
Kharouf, Husni
Rehman, Muqqadas
Agrawal, Rajat
1
Ahammad, Mohammad F.
1
Bertram, Matthias
1
Bharti, Kumkum
1
Chatras, Clément
1
Damm, Raphael
1
Dangi, Hamendra Kumar
1
Dean, Alison
1
Doyle, James D.
1
Faria, Joana
1
Feng, Taiwen
1
Geng, Ruoqi
1
Ghrab, Yahya
1
González-Porras, José L.
1
Hickman, Ellie
1
Hukauf, Martin
1
Iacocca, Kathleen
1
Korflesch, Harald F. O. von
1
Li, Tianxiong
1
Lin, Li
1
Liu, Gensheng Jason
1
Mahar, Stephen
1
Malik, Anuradha
1
Morales, Javier
1
Nobre, Helena
1
Pablos Heredero, Carmen de
1
Parris, Denise Linda
1
Pham, Thi Song Hanh
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Pires, Guilherme D.
1
Rodríguez Monroy, Carlos
1
Ruiz-Alba, José L.
1
Sali, Mustapha
1
Salzarulo, Peter A.
1
Schaarschmidt, Mario
1
Schroeder, Roger G.
1
Sekhon, Harjit
1
Shafiee, Sara
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Shah, Rachna
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Journal of business research : JBR
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
2
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
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