An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Year of publication: |
2020
|
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Authors: | Hickman, Ellie ; Kharouf, Husni ; Sekhon, Harjit |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 30.2020, 3, p. 266-288
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Subject: | brand familiarity | customer experience | customisation | Omnichannel | perceived value | technology readiness | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | USA | United States | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
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