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~person:"Amir, On"
~subject:"Messung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book review"
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.
;
Amir, On
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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