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~person:"Amiri, Somayeh"
~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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The relationship between brand awareness, market outcome, brand equity, and the marketing mix
Amiri, Somayeh
;
Maroofi, Fakhraddin
- In:
International journal of markets and business systems
2
(
2016
)
1
,
pp. 68-84
Persistent link: https://www.econbiz.de/10011715787
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