The relationship between brand awareness, market outcome, brand equity, and the marketing mix
Year of publication: |
2016
|
---|---|
Authors: | Amiri, Somayeh ; Maroofi, Fakhraddin |
Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 2.2016, 1, p. 68-84
|
Subject: | brand awareness | market outcomes | brand equity | marketing mix components | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
-
Understanding effective factors affecting brand equity
Bhumiphat Gilitwala, (2022)
-
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric, (2017)
-
Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina, (2014)
- More ...
-
Social environment and industrial clusters : the effects on public investment distribution
Maroofi, Fakhraddin, (2010)
-
The measurement of job performance and its impact on effectiveness
Maroofi, Fakhraddin, (2011)
-
Maroofi, Fakhraddin, (2017)
- More ...