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~person:"Ammann, Paul"
~person:"Bauer, Hans H."
~person:"Langweg, Armin"
~person:"Rundle-Thiele, Sharyn"
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Ammann, Paul
Bauer, Hans H.
Langweg, Armin
Rundle-Thiele, Sharyn
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3
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Segmentation in social marketing : process, methods and application
3
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
Methoden zur erfolgreichen Marktsegmentbearbeitung
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
2
Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
3
Why we need segmentation when designing social marketing programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
Saved in:
4
Marktsegmentierung für Industriegütermärkte
Ammann, Paul
;
Schärer, Stephan
-
2013
Persistent link: https://www.econbiz.de/10010239137
Saved in:
5
Grundlagen des Marketing
Langweg, Armin
;
Beckmann, Klaus J.
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 20-26)
.
2007
Persistent link: https://www.econbiz.de/10003539997
Saved in:
6
Marketing im Mobilitätsbereich
Langweg, Armin
;
Beckmann, Klaus J.
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 27-54)
.
2007
Persistent link: https://www.econbiz.de/10003539998
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7
Customer-Value-Analyse und Marktabgrenzung mittels DEA : eine Untersuchung im Automobilmarkt
Bauer, Hans H.
;
Staat, Matthias
;
Hammerschmidt, Maik
- In:
Marketingeffizienz : Messung und Steuerung mit der DEA …
,
(pp. 221-232)
.
2006
Persistent link: https://www.econbiz.de/10003393521
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8
Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Bauer, Hans H.
;
Huber, Frank
;
Adam, Richard
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 269-295)
.
1999
Persistent link: https://www.econbiz.de/10001425142
Saved in:
9
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
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