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~person:"Amnuay Saengnoree"
~person:"Tanford, Sarah"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Beziehungsmarketing
Brand image
Brand management
Kundenzufriedenheit
Markenführung
Consumer behaviour
3
Customer satisfaction
3
Konsumentenverhalten
3
Relationship marketing
3
Brand loyalty
2
Commitment
2
Customer loyalty
2
Customer retention
2
Hotel management
2
Kundenbindung
2
Kundenbindungsprogramm
2
Loyalty program
2
Loyalty schemes
2
Markenimage
2
Marketing
2
Brand attachment
1
Casino
1
Dienstleistungsqualität
1
Experiment
1
Gerechtigkeit
1
Hotel industry
1
Hotellerie
1
Justice
1
Loyalty
1
Loyalty intention
1
Markentreue
1
Mobile communications
1
Mobilkommunikation
1
Perception
1
Perception of fairness
1
Reward program
1
Service quality
1
Thailand
1
Wahrnehmung
1
brand image
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Amnuay Saengnoree
Tanford, Sarah
Prentice, Catherine
9
Rodríguez del Bosque, Ignacio A.
6
Bilgihan, Anil
5
Ozuem, Wilson
5
Ramaseshan, B.
5
Aksoy, Lerzan
4
Frank, Björn
4
Han, Heesup
4
Hapsari, Raditha
4
Hussein, Ananda Sabil
4
Jaiyeoba, Olumide Olasimbo
4
Keiningham, Timothy
4
Makanyeza, Charles
4
Roberts-Lombard, Mornay
4
Verhoef, Peter C.
4
Agnihotri, Raj
3
Anber Abraheem Shlash Mohammad
3
Athanasopoulou, Pinelopi
3
Chen, Shu-Ching
3
Dung Phuong Hoang
3
El-Adly, Mohammed Ismail
3
Enkawa, Takao
3
Fongsuwan, Wanno
3
Giovanis, Apostolos
3
Iacobucci, Dawn
3
Islam, Tahir
3
Izogo, Ernest Emeka
3
Jaiswal, Deepak
3
Kandampully, Jay
3
Kant, Rishi
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Körnert, Jan
3
Langmann, Kristin
3
Loureiro, Sandra Maria Correia
3
Mattila, Anna S.
3
Melnyk, Valentyna
3
Mittal, Divya
3
Moisescu, Ovidiu Ioan
3
Molinillo, Sebastian
3
Palmatier, Robert W.
3
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of services and operations management
1
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ECONIS (ZBW)
3
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1
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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2
A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew
;
Amnuay Saengnoree
- In:
International journal of services and operations management
29
(
2018
)
4
,
pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
Saved in:
3
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
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