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~person:"Amnuay Saengnoree"
~person:"Tanford, Sarah"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Brand image
Brand management
Customer satisfaction
Markenführung
Beziehungsmarketing
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Consumer behaviour
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Relationship marketing
3
Brand loyalty
2
Commitment
2
Customer loyalty
2
Customer retention
2
Hotel management
2
Kundenbindung
2
Kundenbindungsprogramm
2
Loyalty program
2
Loyalty schemes
2
Markenimage
2
Marketing
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Brand attachment
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Casino
1
Dienstleistungsqualität
1
Experiment
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Gerechtigkeit
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Hotel industry
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Hotellerie
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Justice
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Loyalty
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Loyalty intention
1
Markentreue
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Mobile communications
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Mobilkommunikation
1
Perception
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Perception of fairness
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Reward program
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Thailand
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brand image
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Amnuay Saengnoree
Tanford, Sarah
Prentice, Catherine
9
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6
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5
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Jaiswal, Deepak
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Jaiyeoba, Olumide Olasimbo
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Kant, Rishi
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Loureiro, Sandra Maria Correia
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Martínez, Patricia
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of services and operations management
1
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ECONIS (ZBW)
3
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1
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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2
A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew
;
Amnuay Saengnoree
- In:
International journal of services and operations management
29
(
2018
)
4
,
pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
Saved in:
3
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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