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~person:"Amnuay Saengnoree"
~person:"Tanford, Sarah"
~subject:"Markenimage"
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Markenimage
Beziehungsmarketing
3
Consumer behaviour
3
Customer satisfaction
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Konsumentenverhalten
3
Kundenzufriedenheit
3
Relationship marketing
3
Brand image
2
Brand management
2
Customer retention
2
Kundenbindung
2
Kundenbindungsprogramm
2
Loyalty program
2
Markenführung
2
Brand attachment
1
Brand loyalty
1
Casino
1
Commitment
1
Customer loyalty
1
Dienstleistungsqualität
1
Experiment
1
Gerechtigkeit
1
Hotel industry
1
Hotel management
1
Hotellerie
1
Justice
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Loyalty
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Loyalty intention
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Loyalty schemes
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Markentreue
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Marketing
1
Mobile communications
1
Mobilkommunikation
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Perception
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Perception of fairness
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Reward program
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Service quality
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Thailand
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Wahrnehmung
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brand image
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Amnuay Saengnoree
Tanford, Sarah
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International journal of hospitality management
1
International journal of services and operations management
1
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ECONIS (ZBW)
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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2
A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew
;
Amnuay Saengnoree
- In:
International journal of services and operations management
29
(
2018
)
4
,
pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
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