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~person:"Amnuay Saengnoree"
~person:"Tanford, Sarah"
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Beziehungsmarketing
3
Consumer behaviour
3
Customer satisfaction
3
Konsumentenverhalten
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Kundenzufriedenheit
3
Relationship marketing
3
Brand image
2
Brand management
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Customer retention
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Kundenbindung
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Kundenbindungsprogramm
2
Loyalty program
2
Markenführung
2
Markenimage
2
Brand attachment
1
Brand loyalty
1
Casino
1
Commitment
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Customer loyalty
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Dienstleistungsqualität
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Experiment
1
Gerechtigkeit
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Hotel industry
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Hotel management
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Hotellerie
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Justice
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Loyalty
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Loyalty intention
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Loyalty schemes
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Markentreue
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Marketing
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Mobile communications
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Mobilkommunikation
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Perception
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Perception of fairness
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Reward program
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Thailand
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Amnuay Saengnoree
Tanford, Sarah
Rennhak, Carsten
12
Prentice, Catherine
10
Becker, Roman
7
Daschmann, Gregor
7
Frank, Björn
6
Makanyeza, Charles
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Ozuem, Wilson
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Rodríguez del Bosque, Ignacio A.
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Aksoy, Lerzan
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Bell, Chip R.
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Confente, Ilenia
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Han, Heesup
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Hennig-Thurau, Thorsten
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Pilelienė, Lina
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Ramaseshan, B.
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Roberts-Lombard, Mornay
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Anaya-Sánchez, Rafael
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Bakanauskas, Arvydas
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Bilgihan, Anil
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Enkawa, Takao
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Gouthier, Matthias
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Hapsari, Raditha
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Hussein, Ananda Sabil
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Hyken, Shep
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Jaiyeoba, Olumide Olasimbo
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Keiningham, Timothy
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Kreutzer, Ralf T.
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Körnert, Jan
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Mittal, Divya
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Russo, Ivan
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Spiller, Achim
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Verhoef, Peter C.
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Wolf, Cornelia
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Agnihotri, Raj
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Agrawal, Shiv Ratan
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Anber Abraheem Shlash Mohammad
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Athanasopoulou, Pinelopi
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Auruškevičienė, Viltė
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of services and operations management
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ECONIS (ZBW)
3
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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2
A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew
;
Amnuay Saengnoree
- In:
International journal of services and operations management
29
(
2018
)
4
,
pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
Saved in:
3
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
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