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~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Markenartikel"
~subject:"Service quality"
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B-to-B-Marketing
Brand management
Clothing
Konsumentenverhalten
Kundenzufriedenheit
Markenartikel
Service quality
Consumer behaviour
101
Markenführung
65
Beziehungsmarketing
64
Relationship marketing
64
Theorie
63
Theory
63
Marktforschung
59
Market research
57
Marketingmanagement
57
Marketing
51
Marketing management
51
Business-to-business marketing
42
Deutschland
40
Germany
40
Brand image
39
Markenimage
39
Marketingtheorie
38
Marketing theory
37
India
27
Indien
27
Lieferantenmanagement
26
Supplier relationship management
26
Customer satisfaction
22
Brand
20
Investitionsgütermarketing
18
Einzelhandel
17
Online-Marketing
17
Electronic Commerce
16
Internationales Marketing
16
Retail trade
16
Dienstleistungsqualität
15
International marketing
15
Internet marketing
15
Social Web
15
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Undetermined
74
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Article
142
Book / Working Paper
35
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Aufsatz in Zeitschrift
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18
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Graue Literatur
10
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8
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Language
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English
139
German
40
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Burmann, Christoph
124
Esch, Franz-Rudolf
118
Huber, Frank
90
Baumgarth, Carsten
86
Bruhn, Manfred
85
Han, Heesup
84
Bauer, Hans H.
81
Homburg, Christian
77
Melewar, T. C.
77
Wiedmann, Klaus-Peter
74
Mattila, Anna S.
66
Herrmann, Andreas
65
Keller, Kevin Lane
59
Kleinaltenkamp, Michael
58
Loureiro, Sandra Maria Correia
58
Verhoef, Peter C.
55
Ahlert, Dieter
54
Kumar, V.
54
Meffert, Heribert
54
Hollebeek, Linda D.
51
De Chernatony, Leslie
49
Phau, Ian
47
Balmer, John M. T.
46
Grewal, Dhruv
46
Romaniuk, Jenni
46
Swoboda, Bernhard
45
Tomczak, Torsten
44
Vrontis, Demetris
44
Sharma, Piyush
43
Foroudi, Pantea
42
Gierl, Heribert
41
Gil Saura, Irene
41
Ko, Eunju
41
Pitt, Leyland F.
41
Svensson, Göran
41
Dwivedi, Yogesh Kumar
40
Mittal, Vikas
40
Pelsmacker, Patrick de
40
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German American Conference on Industrial Marketing <1984, Mainz>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of international consumer marketing
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Marketing intelligence & planning
6
The marketing review
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
4
The journal of brand management : an international journal
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business process management journal
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
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Source
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ECONIS (ZBW)
Other ZBW resources
1
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1
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
5
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
6
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
7
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
8
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
9
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
10
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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