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~person:"Amrouche, Nawel"
~person:"Fields, Courtney L."
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Handelsmarke"
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Amrouche, Nawel
Fields, Courtney L.
Steenkamp, Jan-Benedict E. M.
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Annals of operations research
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
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ECONIS (ZBW)
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Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
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