//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"An, Soontae"
~person:"Guo, Yue"
~source:"econis"
~subject:"Online-Handel"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Online-Handel
Werbung
Computerspiel
5
Video game
5
Advertising
3
Advertising effects
3
Children
3
Kinder
3
Target group
3
Werbewirkung
3
Zielgruppe
3
Consumer behaviour
2
Konsumentenverhalten
2
Online retailing
2
USA
2
United States
2
Virtual reality
2
Virtuelle Realität
2
Ernährungsindustrie
1
Food industry
1
Internet marketing
1
Online-Marketing
1
Social Web
1
Social web
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
An, Soontae
Guo, Yue
Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Terlutter, Ralf
4
Vashisht, Devika
4
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Sreejesh, S.
3
Teng, Ching-I
3
Barnes, Stuart
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Denegri-Knott, Janice
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Guo, Xiaolong
2
Herrewijn, Laura
2
Hsu, Chiu-Ping
2
Hudders, Liselot
2
Hwang, Yongjin
2
Liu, Yong
2
Mai, Enping
2
Molesworth, Mike
2
Nelson, Michelle R.
2
Panic, Katarina
2
Papagiannidis, Savvas
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Stammermann, Ludger
2
Steffen, Celina
2
Thomas, Wolfgang
2
Waiguny, Martin K. J.
2
Yang, Jun
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
2
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
2
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
3
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
4
Purchase behavior in virtual worlds : an empirical investigation in Second Life
Guo, Yue
;
Barnes, Stuart
- In:
Information & management : the internat. journal of …
48
(
2011
)
7
,
pp. 303-312
Persistent link: https://www.econbiz.de/10009389597
Saved in:
5
Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue
;
Barnes, Stuart
- In:
Electronic commerce research
9
(
2009
)
1/2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->