Advertising or games? : advergames on the internet gaming sites targeting children
Soontae An; Hann Kang
| Year of publication: |
2014
|
|---|---|
| Authors: | An, Soontae ; Kang, Hann |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 3, p. 509-532
|
| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Computerspiel | Video game | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kinder | Children | Ernährungsindustrie | Food industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010412890