//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Anabila, Peter"
~person:"Christodoulides, George"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
7
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Consumer behaviour
3
Firm performance
3
Ghana
3
Konsumentenverhalten
3
Unternehmenserfolg
3
Brand
2
Consumers
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Microfinance
2
Mikrofinanzierung
2
business performance
2
integrated marketing communications
2
microfinance
2
Alcoholic beverages
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Brad happiness
1
Brand engagement
1
Brand experiences
1
Brand identity
1
Brand positioning
1
Brand tribalism
1
Branding
1
Brands
1
Business performance
1
Business-to-business marketing
1
Culture
1
Fuzzy set qualitative comparative analysis
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Ideal self-congruence
1
Inconspicousness
1
Individualism/collectivism
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
7
research-article
3
Language
All
English
7
Author
All
Anabila, Peter
Christodoulides, George
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Paul, Justin
5
Schivinski, Bruno
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Dwivedi, Abhishek
4
Iglesias, Oriol
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Rahman, Mahabubur
4
Shuv-Ami, Avichai
4
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Gray, David
3
Kim, Changju
3
Lambkin, Mary
3
Lieven, Theo
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Schmitt, Bernd
3
Shi, Yuying
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Verma, Priyanka
3
Zarantonello, Lia
3
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of marketing communications
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of wine business research
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
2
Brand positioning and business performance of alcoholic beverage firms in an emerging market context : the mediation effect of brand equity
Ameyibor, Leeford Edem Kojo
;
Anabila, Peter
;
Saini, …
- In:
International journal of wine business research
34
(
2022
)
1
,
pp. 133-154
Persistent link: https://www.econbiz.de/10012886223
Saved in:
3
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
4
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
5
Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
Saved in:
6
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
7
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->