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~person:"Anand, Adarsh"
~person:"Mahajan, Vijay"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Technologien"
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Brand management
Konsumentenverhalten
Theory
Innovation diffusion
14
Innovationsdiffusion
14
Theorie
11
Brand
3
Consumer behaviour
3
Innovation
3
Markenartikel
3
Competition
2
Decision
2
Entscheidung
2
New product development
2
Produktentwicklung
2
USA
2
United States
2
Wettbewerb
2
innovation diffusion process
2
1956-1974
1
Absatz
1
Adoption
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Analysis
1
Awareness
1
Choice-based probability
1
Competitive brand
1
Computer
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer goods
1
Customer behavior
1
Diffusion
1
Diffusion modelling
1
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1
EU countries
1
EU-Binnenmarkt
1
EU-Staaten
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Article
12
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Aufsatz in Zeitschrift
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12
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1
Bibliografie enthalten
1
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Language
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English
12
Author
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Anand, Adarsh
Mahajan, Vijay
Antonelli, Cristiano
13
Ompal Singh
10
Dwivedi, Yogesh Kumar
9
Stoneman, Paul
9
Guseo, Renato
8
Williams, Michael D.
8
Heidenreich, Sven
7
Kapur, P. K.
7
Aggrawal, Deepti
6
Kapoor, Kawaljeet Kaur
6
Muller, Eitan
6
Audretsch, David B.
5
Autant-Bernard, Corinne
5
Bretschger, Lucas
5
Chanda, Udayan
5
Chen, Huayi
5
Feldman, Maryann P.
5
Guidolin, Mariangela
5
Jaffe, Adam B.
5
Bijmolt, Tammo H. A.
4
Chao, Chih-Wei
4
Chenkin, Gennadij M.
4
Helm, Roland
4
Jeong, Miyoung
4
Jiang, Zhengrui
4
Kapur, Sandeep
4
Lowe, Ben
4
Ma, Tieju
4
Mortarino, Cinzia
4
Nijkamp, Peter
4
Parker, Philip M.
4
Polterovič, Viktor M.
4
Ratten, Vanessa
4
Requate, Tilman
4
Saracho, Ana Isabel
4
Van Den Bulte, Christophe
4
Bansal, Gunjan
3
Bhargava, Subhash C.
3
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Technological forecasting & social change : an international journal
3
International journal of technology marketing : IJTMkt
2
The journal of high technology management research
2
Journal of advances in management research : JAMR
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Operations management research : OMR ; advancing practice through theory
1
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ECONIS (ZBW)
12
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1
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10
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12
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1
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
Studying dynamic market size-based adoption modeling & product diffusion under stochastic environment
Singhal, Shakshi
;
Anand, Adarsh
;
Ompal Singh
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012523399
Saved in:
3
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
4
Studying product diffusion based on market coverage
Anand, Adarsh
;
Agarwal, Mohini
;
Bansal, Gunjan
; …
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 135-146
Persistent link: https://www.econbiz.de/10011662882
Saved in:
5
Unified approach for modeling innovation adoption and optimal model selection for the diffusion process
Anand, Adarsh
;
Agarwal, Mohini
;
Aggrawal, Deepti
;
Ompal …
- In:
Journal of advances in management research : JAMR
13
(
2016
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10011598235
Saved in:
6
Profit maximization by virtue of price & warranty length optimization
Aggrawal, Deepti
;
Anand, Adarsh
;
Ompal Singh
;
Singh, …
- In:
The journal of high technology management research
25
(
2014
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010399500
Saved in:
7
An interactive approach to determine optimal launch time of successive generational product
Anand, Adarsh
;
Ompal Singh
;
Aggrawal, Deepti
;
Singh, …
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
4
,
pp. 392-407
Persistent link: https://www.econbiz.de/10010490445
Saved in:
8
Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
Ompal Singh
;
Anand, Adarsh
;
Kapur, P. K.
;
Aggrawal, Deepti
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
4
,
pp. 346-360
Persistent link: https://www.econbiz.de/10009670833
Saved in:
9
Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
51
(
1996
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
Saved in:
10
Innovation diffusion in a borderless global market : will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
45
(
1994
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10001162712
Saved in:
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