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~person:"Anand, Adarsh"
~subject:"Brand management"
~subject:"Innovationsdiffusion"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Innovationsdiffusion
Konsumentenverhalten
Theory
Innovation diffusion
8
Theorie
7
Consumer behaviour
3
Brand
2
Innovation
2
Markenartikel
2
New product development
2
Produktentwicklung
2
innovation diffusion process
2
Absatz
1
Adoption
1
Analysis
1
Awareness
1
Choice-based probability
1
Competition
1
Competitive brand
1
Conjoint analysis
1
Conjoint-Analyse
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Customer behavior
1
Decision
1
Diffusion
1
Diffusion modelling
1
Distance-based approach
1
Entscheidung
1
Forecast models
1
Forecasting model
1
Garantie
1
Genetic algorithm
1
Gewinn
1
IDMs
1
Innovation diffusion modelling
1
Itô’s integral
1
Managerial decision making
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Markenführung
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Market research
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Article
8
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Aufsatz in Zeitschrift
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8
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English
8
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Anand, Adarsh
Antonelli, Cristiano
21
Stoneman, Paul
18
Dwivedi, Yogesh Kumar
15
Chanda, Udayan
12
Daim, Tugrul U.
12
Audretsch, David B.
11
Comin, Diego
11
Muller, Eitan
11
Ompal Singh
11
Zilberman, David
11
Autant-Bernard, Corinne
10
Guseo, Renato
10
Le Bas, Christian
10
Nijkamp, Peter
9
Polo-Redondo, Yolanda
9
Williams, Michael D.
9
Frantzen, Dirk J.
8
Hazen, Benjamin T.
8
Heidenreich, Sven
8
Hübler, Michael
8
Jaffe, Adam B.
8
Kapur, P. K.
8
Massard, Nadine
8
Abdulai, Awudu
7
Archibugi, Daniele
7
Bretschger, Lucas
7
Corrocher, Nicoletta
7
Gruber, Harald
7
Guidolin, Mariangela
7
Kapoor, Kawaljeet Kaur
7
Kauffman, Robert J.
7
Leoncini, Riccardo
7
Madlener, Reinhard
7
Majumdar, Sumit Kumar
7
Ratten, Vanessa
7
Tellis, Gerard J.
7
Van Den Bulte, Christophe
7
Verspagen, Bart
7
Afonso, Oscar
6
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International journal of technology marketing : IJTMkt
2
The journal of high technology management research
2
Journal of advances in management research : JAMR
1
Journal of marketing analytics : JMA
1
Operations management research : OMR ; advancing practice through theory
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
8
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1
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
2
Studying dynamic market size-based adoption modeling & product diffusion under stochastic environment
Singhal, Shakshi
;
Anand, Adarsh
;
Ompal Singh
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012523399
Saved in:
3
Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh
;
Bansal, Gunjan
;
Aggrawal, Deepti
- In:
The journal of high technology management research
29
(
2018
)
2
,
pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
Saved in:
4
Studying product diffusion based on market coverage
Anand, Adarsh
;
Agarwal, Mohini
;
Bansal, Gunjan
; …
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 135-146
Persistent link: https://www.econbiz.de/10011662882
Saved in:
5
Unified approach for modeling innovation adoption and optimal model selection for the diffusion process
Anand, Adarsh
;
Agarwal, Mohini
;
Aggrawal, Deepti
;
Ompal …
- In:
Journal of advances in management research : JAMR
13
(
2016
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10011598235
Saved in:
6
Profit maximization by virtue of price & warranty length optimization
Aggrawal, Deepti
;
Anand, Adarsh
;
Ompal Singh
;
Singh, …
- In:
The journal of high technology management research
25
(
2014
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010399500
Saved in:
7
An interactive approach to determine optimal launch time of successive generational product
Anand, Adarsh
;
Ompal Singh
;
Aggrawal, Deepti
;
Singh, …
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
4
,
pp. 392-407
Persistent link: https://www.econbiz.de/10010490445
Saved in:
8
Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
Ompal Singh
;
Anand, Adarsh
;
Kapur, P. K.
;
Aggrawal, Deepti
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
4
,
pp. 346-360
Persistent link: https://www.econbiz.de/10009670833
Saved in:
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