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~person:"Anand, Bharat N."
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Theorie"
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Anand, Bharat N.
Jugenheimer, Donald W.
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Quantitative marketing and economics : QME
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Targeted advertising as a signal
Anand, Bharat N.
;
Shachar, Ron
- In:
Quantitative marketing and economics : QME
7
(
2009
)
3
,
pp. 237-266
Persistent link: https://www.econbiz.de/10003913761
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