Targeted advertising as a signal
Year of publication: |
2009
|
---|---|
Authors: | Anand, Bharat N. ; Shachar, Ron |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 7.2009, 3, p. 237-266
|
Subject: | Werbung | Advertising | Zielgruppe | Target group | Signalling | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Theorie | Theory |
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