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~person:"Anckaert, Pascal"
~person:"Engelmann, Jens"
~subject:"Promotional materials"
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Promotional materials
Werbemittel
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Anckaert, Pascal
Engelmann, Jens
Gierl, Heribert
5
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4
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3
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3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
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2
Wirkung und Wirkungsparameter von Kundenzeitschriften : wirkungstheoretische Analyse und feldexperimentelle Befunde
Engelmann, Jens
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003918281
Saved in:
3
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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