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~person:"Andersen, Mona Agerholm"
~person:"Merchant, Altaf"
~subject:"Marketing management"
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Marketing management
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Andersen, Mona Agerholm
Merchant, Altaf
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Corporate communications : an international journal
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Journal of business research : JBR
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Strategic internal communication of corporate heritage identity in a hypermodal context
Maier, Carmen Daniela
;
Andersen, Mona Agerholm
- In:
Corporate communications : an international journal
22
(
2017
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10011599990
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2
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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