Strategic internal communication of corporate heritage identity in a hypermodal context
Carmen Daniela Maier and Mona Agerholm Andersen
| Year of publication: |
2017
|
|---|---|
| Authors: | Maier, Carmen Daniela ; Andersen, Mona Agerholm |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 22.2017, 1, p. 36-59
|
| Subject: | Heritage | History | Identity | Internal communications | Multi-modality | Hypertextuality | Interne Kommunikation | Internal communication | Unternehmenskultur | Corporate culture | Persönlichkeitspsychologie | Personality psychology | Kulturgüter | Cultural heritage | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-09-2015-0059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599990