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Anderson, Eric T.
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Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
Anderson, Eric T.
;
Simester, Duncan I.
- In:
Marketing Science
23
(
2004
)
1
,
pp. 4-20
results show evidence of several long-run effects:
forward
buying
, selection, customer learning, and increased deal …
Persistent link: https://www.econbiz.de/10008787761
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