Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
Year of publication: |
2004
|
---|---|
Authors: | Anderson, Eric T. ; Simester, Duncan I. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 1, p. 4-20
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | price promotions | pricing | long-term effects | forward buying | purchase acceleration | deal sensitivity | catalogs |
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