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~person:"Anderson, Helén"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social Web"
~type_genre:"Fallstudie"
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The journal of brand management : an international journal
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ECONIS (ZBW)
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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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