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~person:"Anderson, Laurel"
~person:"Ariely, Dan"
~subject:"Relationship marketing"
~subject:"Service quality"
~subject:"Strategisches Management"
~subject:"United States"
~subject:"transformative service research"
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Relationship marketing
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transformative service research
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Anderson, Laurel
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Journal of marketing research : JMR
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Consumers on the job : contextualization crafting in
expert
services
Azzari, Courtney Nations
;
Anderson, Laurel
;
Mende, Martin
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10012662583
Saved in:
2
Are consumers too trusting? : the effects
of
relationships with
expert
advisers
Schwartz, Janet
;
Luce, Mary Frances
;
Ariely, Dan
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 163-174
Persistent link: https://www.econbiz.de/10009389947
Saved in:
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