Consumers on the job : contextualization crafting in expert services
Year of publication: |
2021
|
---|---|
Authors: | Azzari, Courtney Nations ; Anderson, Laurel ; Mende, Martin ; Go Jefferies, Josephine ; Downey, Hilary ; Ostrom, Amy L. ; Spanjol, Jelena |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 24.2021, 4, p. 520-541
|
Subject: | contextualization | customer journey | customer work | expert services | transformative service research | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction |
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