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~person:"Andersson, Linn"
~person:"Battenfeld, Dirk"
~person:"Denicolai, Stefano"
~person:"Garrow, Laurie"
~person:"Ofek, Elie"
~type:"article"
~type_genre:"Fallstudie"
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Innovation in pricing : contemporary theories and best practices
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Journal of revenue and pricing management
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Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
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The ROI of pricing : measuring the impact and making the business case
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ECONIS (ZBW)
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Wenn die neue Strategie nicht gelingt
Ofek, Elie
;
Avery, Jill
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
2
,
pp. 68-75
Persistent link: https://www.econbiz.de/10010484916
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2
Nachhaltigkeitsorientierte Preispolitik : Fallstudie: dm-drogerie markt GmbH + Co. KG
Battenfeld, Dirk
- In:
Nachhaltigkeitsmarketing : eine fallstudienbasierte …
,
(pp. 279-297)
.
2015
Persistent link: https://www.econbiz.de/10010442218
Saved in:
3
Pricing modelling as a strategic leverage for knowledge-intensive start-ups : an explorative case study in the luxury fashion industry
Denicolai, Stefano
;
Merli, Federica
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 62-83)
.
2014
Persistent link: https://www.econbiz.de/10010240071
Saved in:
4
Second thoughts about a strategy shift
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
92
(
2014
)
12
,
pp. 125-129
Persistent link: https://www.econbiz.de/10010465544
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5
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas L.
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 46-66)
.
2013
Persistent link: https://www.econbiz.de/10009628030
Saved in:
6
Revenue management and the analytics explosion: perspectives from industry experts
Garrow, Laurie
;
Ferguson, Mark
- In:
Journal of revenue and pricing management
7
(
2008
)
2
,
pp. 219-229
Persistent link: https://www.econbiz.de/10003730996
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