Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Year of publication: |
2013
|
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Authors: | Hallberg, Niklas L. ; Andersson, Linn |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London [u.a.] : Routledge, ISBN 978-0-415-52161-1. - 2013, p. 46-66
|
Subject: | Kunststoffindustrie | Plastics industry | Multinationales Unternehmen | Transnational corporation | Preismanagement | Pricing strategy | Wettbewerbsstrategie | Competitive strategy | Konsumentenverhalten | Consumer behaviour |
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