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~person:"Andersson, Svante"
~subject:"Globalisierung"
~type:"article"
~type_genre:"Book section"
~type_genre:"Glossary included"
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Current issues in international entrepreneurship
1
Glocal marketing : think globally and act locally
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Leadership and organization in born globals
Wictor, Ingemar
;
Andersson, Svante
;
Müllern, Tomas
- In:
Current issues in international entrepreneurship
,
(pp. 38-69)
.
2013
Persistent link: https://www.econbiz.de/10010463825
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Global versus glocal strategy and marketing
Svensson, Göran
;
Andersson, Svante
- In:
Glocal marketing : think globally and act locally
,
(pp. 27-44)
.
2009
Persistent link: https://www.econbiz.de/10003884869
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