Global versus glocal strategy and marketing
Göran Svensson and Svante Andersson
| Year of publication: |
2009
|
|---|---|
| Authors: | Svensson, Göran ; Andersson, Svante |
| Published in: |
Glocal marketing : think globally and act locally. - Lund : Studentlitteratur, ISBN 978-91-44-05555-8. - 2009, p. 27-44
|
| Subject: | Globalisierung | Globalization | Strategisches Management | Strategic management | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884869