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~person:"Andreu, Luisa"
~person:"Bartikowski, Boris"
~person:"Schivinski, Bruno"
~subject:"Firm performance"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand equity"
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Subject
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Firm performance
Internet marketing
Brand image
6
Markenimage
6
Online-Marketing
5
Brand equity
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Social Web
4
Social web
4
brand equity
3
Facebook
2
Marketing management
2
Marketingmanagement
2
Social media
2
private label brands
2
store brands
2
Attitude toward the site
1
Brand
1
Brand-related content
1
Confidence
1
Consumer involvement
1
Destination management
1
Destinationsmanagement
1
Einzelhandel
1
Fashion
1
Handelsmarke
1
Holiday behaviour
1
Markenartikel
1
Marketing communication
1
Mode
1
Product endorsement
1
Purchase intentions
1
Purchasing risk
1
Retail trade
1
Self-congruity
1
Social media marketing
1
Social networking sites
1
Store brand
1
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Article
5
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Aufsatz in Zeitschrift
Article in journal
5
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
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English
5
Author
All
Andreu, Luisa
Bartikowski, Boris
Schivinski, Bruno
Rahman, Mahabubur
4
Anabila, Peter
3
Bhat, Savita
2
Chakraborty, Uttam
2
Dąbrowski, Dariusz
2
Faroque, Anisur Rahman
2
Lee, Jungwon
2
Mathur, Manisha
2
Park, Cheol
2
Rodríguez-Serrano, M. Ángeles
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Ababneh, Bashar
1
Ahiabor, Daniel Kofi
1
Ahmad Raza Bilal
1
Ahmad, Amna
1
Ahmed, Rizwan Raheem
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Al Marri, Meera
1
Al-Mamun, Abdullah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Aljarah, Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Ameyibor, Leeford Edem Kojo
1
Ankit, Ahmed
1
Anselmsson, Johan
1
Anwar, Syed Aziz
1
Aranda, Evangelina
1
Ashmond, Adu-Ansere
1
Athanas-Linden, Grace
1
Baabdullah, Abdullah Mohammed
1
Baalbaki, Sally
1
Barreda, Albert
1
Beig, Faseeh Amin
1
Beukeboom, Camiel J.
1
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Published in...
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European journal of management and business economics : EJM&BE
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
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1
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
2
Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Stojanovic, Igor
;
Andreu, Luisa
;
Curras-Perez, Rafael
- In:
European journal of management and business economics : …
27
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011823878
Saved in:
3
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
4
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
5
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
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