Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Igor Stojanovic, Luisa Andreu and Rafael Curras-Perez
| Year of publication: |
2018
|
|---|---|
| Authors: | Stojanovic, Igor ; Andreu, Luisa ; Curras-Perez, Rafael |
| Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 27.2018, 1, p. 83-100
|
| Subject: | Social media | Brand equity | WOM | eWOM | Tourism destination image | Social Web | Social web | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMBE-11-2017-0049 [DOI] hdl:10419/190552 [Handle] |
| Classification: | F31 - Foreign Exchange ; G15 - International Financial Markets ; q02 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823878