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~person:"Andreu, Luisa"
~person:"Hohn, Stefanie"
~person:"Laurie, Sally"
~subject:"Advertising agencies"
~subject:"Internet"
~subject:"Marketing management"
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Search: subject:"Public relations"
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Advertising agencies
Internet
Marketing management
Marketingmanagement
9
Public relations
7
Öffentlichkeitsarbeit
7
Advertising
4
Advertising industry
4
Werbewirtschaft
4
Werbung
4
Deutschland
3
Germany
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Theorie
3
Theory
3
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2
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2
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1
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1
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1
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1
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1
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Andreu, Luisa
Hohn, Stefanie
Laurie, Sally
Bruhn, Manfred
42
Esch, Franz-Rudolf
13
Langner, Tobias
10
Balmer, John M. T.
7
Podnar, Klement
7
Pfeffermann, Nicole
6
Pozniak, Laetitia
5
Balmer, John M.T.
4
Holtz, Shel
4
Kitchen, Philip J.
4
Koschnick, Wolfgang J.
4
Mortimer, Kathleen
4
Pakura, Stefanie
4
Phillips, David
4
Rudeloff, Christian
4
Scott, David Meerman
4
Andersen, Sophie Esmann
3
Boenigk, Michael
3
Camilleri, Mark Anthony
3
Carney, William Wray
3
Eck, Klaus
3
Ferauge, Perrine
3
Fischer, Thomas M.
3
King, Stephen
3
Papasolomou, Ioanna
3
Thimm, Caja
3
Waters, Richard D.
3
Adeola, Ogechi
2
Ahlers, Grit Mareike
2
Ali, Saira
2
Arnone, Laurent
2
Babiuk, Colin
2
Becker, Sabrina
2
Bekmeier-Feuerhahn, Sigrid
2
Bernet, Marcel
2
Branco, Manuel Castelo
2
Busch, Oliver
2
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Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Breaking new ground in theory and practice
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
9
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1
Enhancing students' understanding of social media marketing and the use of advertising and
public
relations
terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
2
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
3
Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
4
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
5
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
6
Effects of message appeal when communicating CSR initiatives
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
- In:
Breaking new ground in theory and practice
,
(pp. 263-277)
.
2011
Persistent link: https://www.econbiz.de/10009380718
Saved in:
7
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
(
contributor
)
-
2008
-
2., überarbeitete und erweiterte Auflage
, - Zielgruppenanalyse, - Positionierung im Wettbewerbsumfeld, - Produktpolitik und Markenmanagement, - Werbung,
Public
Relations
und Event …
Persistent link: https://www.econbiz.de/10013516897
Saved in:
8
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003314786
Saved in:
9
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
(
contributor
)
-
2006
, Produktpolitik und Markenaufbau, Werbung und
Public
Relations
, Sponsoring und Event-Marketing, Qualitätsmanagement und …
Persistent link: https://www.econbiz.de/10013516516
Saved in:
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