//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Andreu, Luisa"
~person:"Hohn, Stefanie"
~person:"Laurie, Sally"
~subject:"Internet"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Public relations"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet
Marketing management
Marketingmanagement
8
Public relations
6
Öffentlichkeitsarbeit
6
Advertising industry
4
Werbewirtschaft
4
Advertising
3
Deutschland
3
Germany
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Theorie
3
Theory
3
Werbung
3
Öffentlicher Sektor
3
Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Relationship marketing
2
USA
2
United States
2
Advertising agencies
1
Advertising effects
1
Agency theory
1
Australia
1
Australien
1
Barriers
1
Change management
1
Clients
1
Communication
1
Consumer behaviour
1
Corporate communications
1
EU countries
1
EU-Staaten
1
Großbritannien
1
Hedonic and utilitarian services
1
Integrated marketing communication
1
Integrated marketing communications
1
Internal communication
1
Interne Kommunikation
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Lehrbuch
1
Textbook
1
Language
All
English
5
German
3
Author
All
Andreu, Luisa
Hohn, Stefanie
Laurie, Sally
Bruhn, Manfred
41
Esch, Franz-Rudolf
13
Langner, Tobias
10
Balmer, John M. T.
7
Podnar, Klement
7
Pfeffermann, Nicole
6
Pozniak, Laetitia
5
Balmer, John M.T.
4
Holtz, Shel
4
Kitchen, Philip J.
4
Koschnick, Wolfgang J.
4
Pakura, Stefanie
4
Phillips, David
4
Rudeloff, Christian
4
Scott, David Meerman
4
Andersen, Sophie Esmann
3
Bekmeier-Feuerhahn, Sigrid
3
Boenigk, Michael
3
Camilleri, Mark Anthony
3
Carney, William Wray
3
Eck, Klaus
3
Ferauge, Perrine
3
Fischer, Thomas M.
3
King, Stephen
3
Mortimer, Kathleen
3
Papasolomou, Ioanna
3
Thimm, Caja
3
Adeola, Ogechi
2
Ahlers, Grit Mareike
2
Arnone, Laurent
2
Babiuk, Colin
2
Becker, Sabrina
2
Bernet, Marcel
2
Branco, Manuel Castelo
2
Busch, Oliver
2
Bölling, Christoph
2
Calishain, Tara
2
more ...
less ...
Published in...
All
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Breaking new ground in theory and practice
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Lehrbuch
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
2
Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa
;
Casado-Díaz, Ana B.
;
Mattila, Anna S.
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
Saved in:
3
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
4
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
5
Effects of message appeal when communicating CSR initiatives
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
- In:
Breaking new ground in theory and practice
,
(pp. 263-277)
.
2011
Persistent link: https://www.econbiz.de/10009380718
Saved in:
6
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
(
contributor
)
-
2008
-
2., überarbeitete und erweiterte Auflage
, - Zielgruppenanalyse, - Positionierung im Wettbewerbsumfeld, - Produktpolitik und Markenmanagement, - Werbung,
Public
Relations
und Event …
Persistent link: https://www.econbiz.de/10013516897
Saved in:
7
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003314786
Saved in:
8
Public Marketing : Marketing-Management für den öffentlichen Sektor
Hohn, Stefanie
(
contributor
)
-
2006
, Produktpolitik und Markenaufbau, Werbung und
Public
Relations
, Sponsoring und Event-Marketing, Qualitätsmanagement und …
Persistent link: https://www.econbiz.de/10013516516
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->