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~person:"Andrews, Michelle"
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Andrews, Michelle
Luo, Xueming
73
Luo, Xiao
21
Fang, Zheng
17
Kwong, C.K.
7
Luo, X.G.
7
Phang, Chee Wei
7
Tang, J.F.
7
Aspara, Jaakko
6
Chen, Yi-chun
6
Homburg, Christian
6
Luo, X. G.
6
Fong, Nathan M.
5
Kwong, C. K.
5
Tang, J. F.
5
Wang, Xiaoyi
5
Luo, X.
4
Raithel, Sascha
4
CHENG, M. F.
3
Cheng, Zhang
3
Dubé, Jean-Pierre
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LUO, X. D.
3
Li, Jing
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Lin, Zhijie
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Luo, Xuan
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Mu, L.F.
3
Qin, Marco Shaojun
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Qu, Zhe
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Wieseke, Jan
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YANG, J. H.
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Zhang, Jie Jennifer
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Zhang, Yuchi
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Zheng, Qinqin
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Bhattacharya, C. B.
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Deng, S. F.
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Duan, Yunlong
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Harvard-Business-Manager : das Wissen der Besten
2
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2
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
2
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
3
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
4
How does CEO tenure matter? : the mediating role of firm-employee and firm customer relationships
Luo, Xueming
;
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Strategic management journal
35
(
2014
)
4
,
pp. 492-511
Persistent link: https://www.econbiz.de/10010340124
Saved in:
5
Group-buying deal popularity
Luo, Xueming
;
Andrews, Michelle
;
Song, Yiping
;
Aspara, …
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 20-33
Persistent link: https://www.econbiz.de/10010345575
Saved in:
6
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
7
Mobile discounts : a matter of distance and time
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 30
Persistent link: https://www.econbiz.de/10010347304
Saved in:
8
Bequeme Rabattjäger
Fang, Zheng
;
Luo, Xueming
;
Andrews, Michelle
;
Phang, …
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
7
,
pp. 11
Persistent link: https://www.econbiz.de/10010366762
Saved in:
9
Mit der Zeit immer bequemer
Luo, Xueming
;
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 16-17
Persistent link: https://www.econbiz.de/10009722363
Saved in:
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