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~person:"Anesbury, Zachary William"
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segmentation
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Anesbury, Zachary William
Sharp, Byron
78
Dawes, John
18
Kennedy, Rachel
10
Romaniuk, Jenni
10
Beal, Virginia
6
Driesener, Carl
6
Nelson-Field, Karen
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Wind, Yoram
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Trinh, Giang
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Greenacre, Luke
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Lockshin, Larry
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Macdonald, Emma K.
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Meyer-Waarden, Lars
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Page, Bill
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Sharp, Byron M.
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Wright, Malcolm J.
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Ageism kills brands
Anesbury, Zachary William
;
Bellman, Steven
;
Driesener, Carl
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10013435341
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2
Net audiences : a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Anesbury, Zachary William
;
Driesener, Carl Barrie
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1591-1610
Persistent link: https://www.econbiz.de/10012395568
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