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Ang, Lawrence
Esch, Franz-Rudolf
140
Burmann, Christoph
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Baumgarth, Carsten
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012424527
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2
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
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