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Necessary but not sufficient : beyond novelty in advertising creativity
Ang, Swee Hoon
;
Siew Meng Leong
;
Lee, Yih Hwai
;
Lou, …
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 214-230
Persistent link: https://www.econbiz.de/10010389732
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