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~person:"Anisimova, Tatiana"
~person:"Chen, Weifeng"
~subject:"Beziehungsmarketing"
~subject:"Produktqualität"
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Anisimova, Tatiana
Chen, Weifeng
Hakenes, Hendrik
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European journal of marketing : EJM
1
The journal of brand management : an international journal
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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2
Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
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