Corporate brand : the company-customer misalignment and its performance implications
Year of publication: |
2010
|
---|---|
Authors: | Anisimova, Tatiana |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 7, p. 488-503
|
Subject: | Markenarchitektur | Brand architecture | Markenführung | Brand management | Kfz-Industrie | Automotive industry | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Australien | Australia |
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