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~person:"Annamalai, Balamurugan"
~person:"Gee, Sarah"
~person:"Torgler, Benno"
~subject:"Australia"
~subject:"Beziehungsmarketing"
~type:"article"
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Annamalai, Balamurugan
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International journal of sport management and marketing : IJSMM
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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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2
Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan
;
Yoshida, Masayuki
;
Varshney, Sanjeev
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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3
Is Dorothy treated fairly by the press of the Land of Oz? : three Australian newspapers' gendered coverage of the centennial Australian Open Tennis Championships
Crossman, Jane
;
Vincent, John
;
Gee, Sarah
- In:
International journal of sport management and marketing …
8
(
2010
)
3/4
,
pp. 223-243
Persistent link: https://www.econbiz.de/10008809617
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