Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Balamurugan Annamalai, R.V. ShabbirHusain, Shabana Chandrasekaran, Sanjeev Varshney
| Year of publication: |
2022
|
|---|---|
| Authors: | Annamalai, Balamurugan ; Shabbirhusain RV ; Chandrasekaran, Shabana ; Varshney, Sanjeev |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 22.2022, 1/2, p. 120-141
|
| Subject: | Australia | cricket | culture | Facebook | fan engagement | India | individualism | power-distance | social media marketing | sports | Indien | Australien | Social Web | Social web | Online-Marketing | Internet marketing | Sportmarketing | Sports marketing | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Sport | Sports | Ballsport | Ball game | Sportorganisation | Sport organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2022.121251 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012990313