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~person:"Anselmsson, Johan"
~subject:"Einzelhandel"
~subject:"Food retailing"
~subject:"Markenimage"
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Einzelhandel
Food retailing
Markenimage
Handelsmarke
3
Store brand
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Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
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Markenartikel
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Retail trade
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Schweden
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Sweden
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Beziehungsmarketing
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Brand equity
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Brand loyalty
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Food
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Hoch's defence strategies
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Lebensmittel
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Market share
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Marktanteil
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Preismanagement
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Price premium
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Pricing strategy
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Private labels
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Zahlungsbereitschaftsanalyse
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Anselmsson, Johan
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Martos-Partal, Mercedes
10
Dekimpe, Marnik G.
9
Ailawadi, Kusum L.
8
Diallo, Mbaye Fall
8
Geyskens, Inge
8
Riekhof, Hans-Christian
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Yagüe Guillén, María Jésus
8
Sethuraman, Raj
7
Wolf, Annett
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Deleersnyder, Barbara
6
González-Benito, Óscar
6
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
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Rubio Benito, Natalia
6
Steenkamp, Jan-Benedict E. M.
6
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Fornari, Daniele
5
Fornari, Edoardo
5
Grandi, Sebastiano
5
Martinelli, Elisa
5
Möhlenbruch, Dirk
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Abril Barrie, Carmen
4
Beneke, Justin
4
Choi, Seung-chan
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Esteban-Millat, Irene
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Gedenk, Karen
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Koll, Oliver
4
Ter Braak, Anne
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Ahlert, Dieter
3
Alan, Yasin
3
Bentele, Günter
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Bergès-Sennou, Fabian
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Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
2
Manufacturer brands versus private brands : Hoch's strategic framework and the Swedish food retail sector
Anselmsson, Johan
;
Johansson, Ulf
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 186-212
Persistent link: https://www.econbiz.de/10010367006
Saved in:
3
The penetration of retailer brands and the impact on consumer prices : a study based on household expenditures of 35 grocery categories
Anselmsson, Johan
;
Johansson, Ulf
;
Marañon, Antonio
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10003597030
Saved in:
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