The penetration of retailer brands and the impact on consumer prices : a study based on household expenditures of 35 grocery categories
Johan Anselmsson; Ulf Johansson; Antonio Marañon; Niklas Persson
Year of publication: |
2008
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Authors: | Anselmsson, Johan ; Johansson, Ulf ; Marañon, Antonio ; Persson, Niklas |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 1, p. 42-51
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Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Marktanteil | Market share | Konsumentenverhalten | Consumer behaviour | Schweden | Sweden |
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