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~person:"Antheunis, Marjolijn L."
~subject:"Social web"
~type:"article"
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Antheunis, Marjolijn L.
Chen, Huan
6
Arora, Taanika
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Fogel, Joshua
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Dodoo, Naa Amponsah
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International journal of advertising : the quarterly review of marketing communications
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
2
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
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