Like or dislike? : adolescents' responses to personalized social network site advertising
Michel Walrave, Karolien Poels, Marjolijn L. Antheunis, Evert Van den Broeck and Guda van Noort
Year of publication: |
September 2018
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Authors: | Walrave, Michel ; Poels, Karolien ; Antheunis, Marjolijn L. ; Van den Broeck, Evert ; Noort, Guda van |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 6, p. 599-616
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Subject: | Personalization | social network site | privacy | privacy paradox | adolescence | Social Web | Social web | Datenschutz | Data protection | Jugendliche | Youth | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
Saved in:
Online Resource